The
Lab
A place where ideas are tested & strategy is developed

What happens in the Newton does not stay in the Newton, it goes to the Lab. We test. We prototype. We validate. Ideas develop structure here. Brands are born and strategy is developed. We uncover the Why, create the How, and give purpose to the What.

The Lab offers:

  • Brand Strategy
  • Brand Architecture
  • Brand Experience
  • Naming & Writing
  • Brand & Product Positioning
  • Competitive Analysis
  • Consumer Research & Insights
  • Storytelling
We strategize
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