Looking to expand their offering, production house Phototype invested in an aluminum can printing press with the hopes of catching the attention of companies big and small. They tasked us with creating a sell sheet to highlight their capabilities and printing techniques.
We encouraged Phototype to think beyond just a simple sell sheet. To truly appreciate
these hard-to-describe printing techniques, one needs to hold the product in their hand.
Why not bring these features to life and let them live off paper, and leave the customer with a lasting impression?
Let them hold it. Show them you can bring their ideas to life.
With four different printing techniques to show off, we decided to create a craft four pack. To bring unity, we wanted to highlight Phototype and Gravity’s shared hometown of Cincinnati, paying tribute to some of the Queen City’s famous faces, popular foods, and celebrated architecture.
It quickly became a passion project for our team, allowing them to flex their creative muscles and bring exciting new ideas to the forefront. With the client’s (enthusiastic) blessing, the project suddenly grew. Soon, we were designing carriers and posters alongside the cans and sell sheet.
The full set of materials was a hit when Phototype brought their wares to a brewing convention in Cleveland. They left the convention with an increased client base and piqued the interest of many—especially those in the craft brew market.
“We were thrilled with the Gravity design work, and the thinking behind it. It was an immediate hit at the Brewer’s conference, and really helped us engage and connect with potential clients.”
– Bill Gislason, Senior Vice President – Sales & Marketing, Phototype
Gravity was also awarded a local Addy Award for the work, as well as Judge’s Choice.